Communicating as One is critical for ensuring the strategic positioning of the UN in Rwanda in terms of its internal and external communication. Very fundamental to the relevance of the One UN is also what is being communicated and how it is communicated. The UN focuses on developing common messages and policy positions; strengthening the outreach of the UN system by pooling efforts; supporting communication about the UN comparative advantages in the country to both internal and external stakeholders; and avoiding message duplication, inconsistencies and fragmentation. It implies developing common messaging and joint communication on key issues where the UN is active in the country.
The UNCG (United Nations Communication Group) plays a vital role in promoting the Communicating as One principle. The UNCG is represented by communications focal points of all United Nations Agencies operating in Rwanda, including humanitarian agencies. It is chaired by a UNCT member or the most senior Information/communication Officer of any UN agency represented in the country. Recognizing that communications specialists are present in only a few UN agencies, communications focal points are appointed by UN agencies as they may deem appropriate.. RCO communications specialistl acts as the Secretariat for the UNCG.
The UN Communication group is responsible for:
A communications strategy has been developed which is aimed at promoting the United Nations in Rwanda as a family that speaks with One Voice on key development and humanitarian issues facing the people of Rwanda. The strategy seeks to increase stakeholder awareness and/or ownership of key UN achievements; ensures the awareness of Delivering as One processes and vision among the staff members and strengthens partnership and Resource mobilization efforts among others. The Communication Group support the implementation of the UN Communications strategy as a whole.
Since communication is one of the strategic pillars of the Delivering as One, the UNCG, in collaboration with the One UN Steering Committee and Heads of Agencies (HoA), enhances the impact of UN Agency Programmes in the areas of Development and/or Humanitarian Assistance in Rwanda, in response to national needs and priorities.
In addition to the communications strategy, a knowledge management strategy developed that enables the UN to apply knowledge to improve effectiveness, innovation and the quality of its work. It is quintessential in turning personal knowledge into corporate knowledge, and corporate knowledge into individual capacity. The aim is to change the UNCT from being a predominant holder and broadcaster of information into an interactive sharer of appropriate knowledge at all levels (within and between agencies and other stakeholders, as well as with countries in the region), changing from the current structure of within-agency knowledge sharing to a common UN-wide knowledge sharing.
Communicating as One will improve the efficiency and effectiveness of the UN and also bring to the fore the added value for the successful implementation of the "Delivering as One" with external partners and UN staff. Click here to see our Communication Strategy.